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Our non-negotiable values govern everything we do. They are S.E.R.V.E,  because we believe true leadership - from the owner of the company to the newest hire, is serving each other.

Systematic Excellence

We believe excellent outcomes are born from strong systems. Therefore, we are committed to creating extraordinary systems in our personal lives and in business. We are committed to the aggressive pursuit of excellence in everything we do, from sending an email with no typos to providing world class plumbing service to our customers.  We use data to find new opportunities and take calculated risks. We are not an average company, and we are not average people.

Extreme Ownership

We believe in taking extreme ownership, which is the practice of owning everything in your world to an extreme degree. It means you are responsible for not just those outcomes you directly control, but for all those that affect whether or not the mission is successful. We don’t make any excuses for missing the mark, and if the team fails, everyone fails. We take responsibility for both our successes and failures.


Respect & Integrity

We do what we say we will do and we do things right, no matter what; because when it’s hard is when it matters most. We always base our decisions on what is ethical and transparent, not on what seems expedient, profitable, or convenient. We do the right thing regardless of the personal or corporate cost. We are humble and without ego. We don’t seek recognition for our actions, we are never entitled, we are never arrogant. 

Voracious Learning

We have an insatiable appetite to grow personally and professionally. We believe that every person has more potential than they realize, and our mission is to maximize that potential. We are collaborators and can-doers. Listeners and big-question-askers. We enjoy an exceptional opportunity: to contribute, to grow, to make an impact.

Energizing Lives

We are one team. We take initiative in looking for ways to encourage, support, and S.E.R.V.E each other. We go out of our way to delight the customer and “go the extra mile”, such that they can’t help but become a raving fan of our company.